About Us

Welcome to Northeast Ohio Boomer and Beyond – a lifestyle magazine geared to the 55+ market in greater Cleveland.

Boomer and Beyond is a natural next step coming on the heels of the successful publication of Aging Answers, a supplement within Northeast Ohio Parent magazine, designed to reach the “sandwich generation” – parents taking care of their growing children as well as being caregivers to their own parents.

Boomer and Beyond fills the need in the marketplace for objective, local and positive content focused 100% on the needs and wants of those 55 and older in northeast Ohio. Editorial coverage areas include health, wellness, legal, financial, insurance, entertainment, recreation, education, technology, travel, events and much more. An editorial advisory board has been established to help shape the content toward what is most relevant for this audience.

The tagline for Boomer and Beyond is “Your Journey – Your Life,” reflecting the unique path we all take and empowering us to make the most of life based on individual choice.  Northeast Ohio is a great place to live at any age, with its superior health care services, world class cultural amenities, affordable housing and diversity of weather! The magazine celebrates this region as a positive place to age and thrive in the second half of life.

Boomer and Beyond magazine launched in Fall 2015 and is published six times a year : January/February, March/April, May/June, July/August, September/October and November/December.

Boomer and Beyond magazine is a member of the North American Mature Publishers Association. NAMPA members serve a common cause of providing high quality magazines to Boomers and Seniors in local markets.

Northeast Ohio Parent, Aging Answers and Northeast Ohio Boomer and Beyond magazine are published by Mitchell Media LLC out of Hudson, Ohio by an exceptionally talented team of media professionals!

Read more about us in our FAQ section

Who We Are


Brad Mitchell

Brad Mitchell is the founder and publisher of Northeast Ohio Parent, Northeast Ohio Boomer and Beyond and owner of Mitchell Media LLC. Brad has served in many different capacities in the magazine industry since the late 1980’s in both Cleveland and his hometown of Chicago. Brad is married and has three teenagers and a golden retriever.


MarieMarie Elium

Marie Elium spent 10 years as a newspaper reporter in Virginia and Ohio before switching to freelance writing when her two children were young. The kids are now Millennials, but writing continues to be one of her favorite endeavors. Marie was named editor of Northeast Ohio Boomer and Beyond magazine in November 2015 and is a graduate of Miami University.


Janyse Heidy
Sales Consultant

Janyse brings more than eleven years of sales experience in the parenting/family market to Northeast Ohio Parent. Previously, Janyse worked as sales manager for Mahoning Valley Parent magazine and Akron Family magazine, where she developed a passion for connecting parents with the best resources to help their families. Janyse has been with Northeast Ohio Parent since its first issue in March 2014.


Chris Geer
Sales Consultant

Chris Geer brings a wealth of experience and strong business acumen developed from his experiences at Time Warner Cable Media, Miller Brewing Co, PolyOne and Dr. Pepper/Snapple Group. Chris has been with Northeast Ohio Parent since its first issue in March 2014.



Michelle Vacha

Sales Consultant

Michelle brings with her more than 16 years of experience in sales and marketing. She spent the first nine of those years with the former Cleveland/Akron Family Magazine. In the years that followed, she sold for several other print publications while also gaining some experience in the world of digital marketing.



Samantha Olp
Sales Consultant

With a strong background in travel sales and many years of association with parent magazines, Samantha brings a high level of energy to the team with her willingness to work hard and take care of details. Taking time with each client as a consultant empowers her to offer clients the perfect fit in marketing solutions for their respective business.


Yvonne's peanut head shot.jpg2Yvonne Pelino
Sales Consultant

Yvonne is a transplant from Pittsburgh and has many years of sales experience in print, cable television and radio, including hosting an on-air call-in talk show. Some of the publications she has sold for are Expression Newspaper Pittsburgh, Our Community Voice Ohio, Family Fun Directory Ohio, and Gulf Coast Family News in Florida. Yvonne is a co-organizer on several “Meet Up” groups, including Single Baby Boomers. As a Baby Boomer herself, she enjoys dining out, dancing and listening to oldies music.


LauraChadwickLaura Chadwick
Art Director

Laura has specialties in art direction, publication design, photography, logos and prop styling. Her background lies in conceptualizing and designing page layouts for core editorial, custom media and advertising. She is a graduate of The University of Akron.



Sherry Lundberg (1)Sherry Lundberg  Advertising Production Manager

Sherry previously served as advertising/production coordinator for Cleveland/Akron/Lake-Geauga Family magazines as well as Ohio Sports and Fitness magazine, Tri-County Business Journal and City to Country Guide. Sherry has over 20 years of experience in graphic design including designing mailers, brochures, logo designs and corporate identity packages for advertising and printing companies.



Alexis Profile Pic 2Alexis White
Events Coordinator

Alexis brings with her more than eleven years’ experience in the publishing industry. She spent many years planning and marketing tradeshows and events and served on the planning committee for her church’s outreach events serving 200-2,000 people. As a mother of two, she is committed to finding and planning quality, affordable and fun events for hers and other families to participate in.